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Trademarks Registration
Across ASEAN & Hong Kong
Our regional trademarks practice turns filings into protection that actually works—cleared before launch, astutely prosecuted, and maintained without surprises. We handle end-to-end trademarks registration in Brunei, Hong Kong, Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam, providing a single point of contact, harmonised strategy, and predictable budgets.
How We Work (and Why it Matters)
We run tiered clearance from exact matches to nuanced similarity and transliteration. So, you are appraised of actual risk, not false comfort. We tailor searches to each registry’s quirks and language (e.g., Chinese character/English pairs in Hong Kong; Vietnamese and Thai script in Vietnam/Thailand).
We draft specifications that track the Nice Classification yet speak the local examiner’s language. We coordinate direct national filings or Madrid designations where available, and we manage supporting formalities (powers of attorney, priority documents, translations) without client friction.
Office actions are argued, not recycled. We front-load evidence where it moves the needle (distinctiveness, acquired distinctiveness, coexistence) and lean on examiner guidelines to narrow issues efficiently.
We run oppositions, cancellations, and customs recordals, and we structure coexistence agreements that avoid downstream conflict.
We docket renewals, monitor use, record assignments/mergers, and support licensing, distribution, and franchise expansions—so your rights grow with the business.
Jurisdiction Snapshots
Singapore
Efficient, tech-forward registry with predictable timelines. We leverage the pre-approved specification database where it helps (and avoid it where it narrows rights), manage provisional refusals crisply, and keep portfolios tidy for cross-border leverage.
Hong Kong
A direct national filing market with bilingual dynamics. We build English/Chinese strategies (including transliterations) to prevent gaps, manage robust opposition practice, and shape specifications to avoid formality snags.
Brunei
Straightforward registry practice, English-friendly filings, and clean prosecution when specifications are drafted with care. We coordinate direct filings or Madrid designations and keep formalities light.
Indonesia
Substantive examination can be exacting and classification choices matter. We prepare Indonesian translations with commercial intent, secure priority where relevant, and handle simple powers of attorney and recordals without client lift.
Malaysia
Modernised trademarks regime with multi-class options and sensible practice—if you present the goods/services properly. We aim to minimise back-and-forth by aligning early to examiner expectations and leveraging clear evidence when needed.
Philippines
Protection is strong, but use evidence is part of the lifecycle. We plan filings around declarations of use at prescribed intervals and advise on proof that stands up in examination, oppositions, and renewals.
Thailand
Distinctiveness and descriptiveness drive many outcomes. We craft inherently distinctive branding where possible, calibrate disclaimers strategically, and deploy evidence to keep rights meaningful. Oppositions are active; we prepare accordingly.
Vietnam
Language and distinctiveness thresholds require precision. We file with tight Vietnamese translations, support arguments with market evidence, and navigate appeals where necessary. Opposition and cancellation strategy is built in from day one.
What you get with VIP
Here are five things you can expect with VIP to ensure your trademarks protection is handled with clarity and efficiency
One Regional Playbook
Consistent strategy across ASEAN and Hong Kong.
Transparent Pricing
Fixed fees with clear scope.
Hands-on Advocacy
Senior review of substantive actions.
One Regional Playbook
Consistent strategy across ASEAN and Hong Kong.
Transparent Pricing
Fixed fees with clear scope.
Hands-on Advocacy
Senior review of substantive actions.
When to Call Us?
Launching a brand across Southeast Asia and Hong Kong and need go/no-go clarity.
Rationalising legacy portfolios into a coherent regional strategy.
Converting “filed everywhere” into enforceable everywhere—oppositions, customs, and deals.
Tight timelines, high stakes, and zero tolerance for avoidable objections.
Bottom Line: In these jurisdictions, a first-to-file mindset wins, but disciplined execution keeps the value. We make the process boring—in the best possible way—so your trademarks can do their real job: defend market share, unlock partnerships, and support growth.
